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Archives for the ‘The Festival Quick Facts’ Category

I am European // The Festival Song

By Florian Mueck • May 11th, 2009 • Category: European Journalists, Music Theme, My Europe, The Festival Embassy, The Festival Quick Facts, The Project, Top Story

More than any regulation, norm, treaty, or even a common currency could ever accomplish, music has always touched the hearts of people. We needed a song, a hymn for our pro-European movement. There has never been an uplifting, authentic, pro-European song out there which could hit the dance floors across the continent. We needed a producer…



Every movement needs its shirt!

By Florian Mueck • Jan 31st, 2009 • Category: My Europe, The Festival Embassy, The Festival Quick Facts, Top Story

“I am European” is the movement slogan of The Festival. Based on this slogan we wanted to create a design which can serve as an umbrella for everyone who feels European, but which also implies the national background of the person who wears it. For all 34 Home Zones, for people from Austria to people from the UK.



quick facts // funding

By Florian Mueck • Jul 16th, 2008 • Category: The Festival Quick Facts

From the first moment on one thing was clear: small is not an option. If you want to reach out the hand to Europeans all across the continent, the event must capture media attention. To capture media attention, the event must be big.
A second awareness soon became tangible. We build a “Trojan Horse”, a ready [...]



quick facts // competitions

By Florian Mueck • Jul 16th, 2008 • Category: The Festival Quick Facts

The Festival Competitions
The core of communication of The Festival consists of six pan-European competitions for the tracks art, cuisine, fashion, film, music, sports.
Innovative, attractive and, above all, people involving contests will be designed in cooperation with international brands for each of the six main themes of The Festival.
In contrast to other sponsoring offers, The Festival [...]



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