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The Boat Trip

By Florian Mueck • May 6th, 2010 • Category: European brand, Movement Partners, The Project, Top News

“If you want to build a ship, don’t drum up the men to gather wood, divide the work and give orders.
Instead, teach them to yearn for the vast and endless sea.”

Antoine de Saint-Exupery, “The Wisdom of the Sands”
French writer (1900 - 1944)

The harbor came first. Every boat needs a harbor. And our harbor is wild, crazy, full of contradictions: crunchy and posh, polished and slippery, solid and soft, majestic and juicy. A trendy harbor serving all tastes - Berlin!

In 2006 we started to build the ship. First we were a small team. Gifted ship builders. A captain who never gets tired of painting in the brightest colors what lies beyond the horizon. Two tough technical officers who had successfully served on many ship before. The tustworthy treasurer keeping an eye on the numbers. A fully-fledged politician dealing with the harbor administration and international counterparts. An expert in making you buy tickets for this boat trip. And, last but not least, the ship designer.

When the groundwork was done curious eyes would see that we were serious about building this ship. Soon a number of handy craftsmen and technicians joined the project.

Once in a while a harbor representative would drop by and leave with a confirming nod.

Creativity flourishes in limitated space. The construction works had soon swallowed our scarce financial resources. We’ve always had to be creative. With the first prominent guests signing up for the trip we started to look for external funding for the journey.

Then wind came up. The sea turned stormy. Huge waves set free by the global financial crisis smashed against the boat…

The boat stands up to the nature’s caprice. A growing number of travellers and open-minded spirits enter the ship - attracted by top-notch entertainment on board: magic music, stunning art, spectacular sports, and fabulous films, food & fashion - made in Europe!

Today, we have built the boat. We have set the sails. The crew feels solid after all the storms. The Kites are indicating the joyful journey. Travellers and supporters are lining up…

We also invite YOU to join this voyage. It will be a rich, exciting, lifte-time opportunity experience for all. Right now we are warming up the motors of this enormous ship. Our crew is working harder and soon the horns of the boat will give the sign. We will travel to the horizon. Together with YOU we will discover what lies beyond - our shared dream of European togetherness.

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Florian Mueck is European, initiator and co-founder of The Festival: "Passion for Europe maybe does not exist in the media. But it does exist in many hearts of many people."
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