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The Festival on Catalan TV - The story behind

By Boris Jarosch • Jun 1st, 2011 • Category: European Journalists, The Project, Top News

There is a before May 30 2011 and an after May 30 2011. On that day, for the first time, we could present The Festival project on a public TV station.

We were invited by the renowned Catalan journalist Jaume Barberà who hosts the weekly interview show Singulars on C33.

Jaume and his program coordinator Susana had seen our TEDxBarcelona talk on how to create a European spirit from July 2010 (Thank you, José Cruset!!!). They really liked the idea and that’s already the end of the story. They invited Florian to participate in Singulars.

During a lunch where they got to know each other, Jaume and Susana heard about the I am European song. The presenter was excited to hear about the tune and, instantly, he asked Florian if he could perform it on the show in Catalan.

17 Facebook posts with some Catalan friends later the first verse was done - in Catalan!

During a preliminary session at the TV3 studios they recorded the lyrics. The great Singulars team also adapted the video to make it fit 100% with the new lyrics.

What they had also prepared in the meantime was a reportage featuring four Europeans living and working in Barcelona to show that for quite a number of us Europe is already an every day thing.

The show itself topped the average number of viewers by 10%.

Thanks to the outstanding team of Singulars. We owe you big time!

Enjoy the show!

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Boris Jarosch is co-founder of The Festival and in charge of Institutional Relations
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