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The Festival twittered?

By Florian Mueck • Apr 3rd, 2009 • Category: My Europe, The Project, Top News

Tom Hayton, British photographer and our family member to be, is a great networker. We were having lunch yesterday when he mentioned that later that day, he was going to meet Jack Dorsey (left), the founder of Twitter at some Twitter get-together in Barcelona. And he invited me…

There are no coincidences. More and more I believe in that, especially after watching Kung Fu Panda with my son for the 345th time, where the wise turtle repeatedly insists on that there are no coincidences… It was going to be a great opportunity to informally meet one of the hottest tech guys of the world at this moment.

The guys from Twittbarna did a great job in organizing this event. In a super relaxed atmosphere framed by the smooth ambience of the 7 sins bar, and thanks to Tom’s introduction, I got to know Jack as an open-minded and brilliant mind. He kindly gave feedback to several Twitters who promoted their business ideas while he enjoyed his Pilsner Urquell.

The evening proceeded and I approached Jack with The Festival movement. He really seemed to love it, and he explained to me why, from his point of view, there was no better online tool in the market to promote social connections between Europeans than Twitter.

Since our conversation I’ve been thinking a lot about it. Twitter, above all, has one key advantage; its simplicity. In a world where information overload turns into a huge issue, because it annoys everyone, Twitter keeps it simple. All the other social networks are trying to shift from complex to simple. Twitter has been simple from the beginning. Despite or because of this simplicity, Twitter facilitates an enormous change in social behavior in terms of how we communicate. Regular Twitters say they hardly use email today…

Is Twitter the number one communication tool for The Festival?

I would say yes. All followers of can interconnect with each other. They all have a common topic fostering their pan-european relationships. It is easy to understand and easy to use. And, what might be the biggest advantage, people can be part of the project, they feel integrated.

We will see what happens. My gut feeling tells me that The Festival will be twittered!

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Florian Mueck is European, initiator and co-founder of The Festival: "Passion for Europe maybe does not exist in the media. But it does exist in many hearts of many people."
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