// official ambassadors
Testimonials by public figures are a powerful weapon of communication. We can see it everyday on TV…
From The Festival perspective these public figures are an absolute necessity, if we want to gain trust and create interest in the project all across Europe. Especially if we think about the local tone. We are not dealing with France or Germany or Spain. We are dealing with people from 34 countries; with different cultures, habits, behaviors, tastes.
But, a chef like Jamie Oliver can hit the right tone in England. A musician like Agnetha Fältskog can hit the right tone in Sweden. A journalist like Tomasz Lis can hit the right tone in Poland.
That is why we are looking for public figures in the fields of art, cuisine, fashion, film, music and sports who actively support The Festival in the media on a national level.
These celebrities will be Official Ambassadors of The Festival movement.