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quick facts // competitions

By Florian Mueck • Jul 16th, 2008 • Category: The Festival Quick Facts

The Festival Competitions

The core of communication of The Festival consists of six pan-European competitions for the tracks art, cuisine, fashion, film, music, sports.

Innovative, attractive and, above all, people involving contests will be designed in cooperation with international brands for each of the six main themes of The Festival.

In contrast to other sponsoring offers, The Festival Competitions provide brand, communication and sales value to corporate partners for a period of approx. one year.

As shown in the graphic below, all six competitions feature a pre-event marketing campaign, The Festival, and a post-event sales campaign:

The Festival Competitions offer a number of benefits to the corporate partner:

  • They are a completely new concept of “European Experience Marketing (EEM)” based on long-term and cross-cultural involvement of target groups, both online and offline.
  • They generate a close interactive dialogue with consumers for up to 18 months pre-, during and post-event – reaching up to 120,000,000 people all across Europe*
  • ROI: The Festival Competitions are calculable value chains generating measurable sales of “real life pre-tested” products – ready for distribution.

But there are more good reasons to support The Festival…

  • The Festival is a fantastic platform to promote Corporate Citizenship. Your company can do something great for a Europe growing together through its people.
  • The Festival can be used as a B2B platform – invite your partners to any kind of business event

And here you can find out more about the individual competitions:

* Estimation based on number of TV viewers of the yearly Eurovision Song Contest

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Florian Mueck is European, initiator and co-founder of The Festival: "Passion for Europe maybe does not exist in the media. But it does exist in many hearts of many people."
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